The first quarter of 2021 has been extremely active on many policy, economic, and industry fronts. In many ways, the HFA Government Relations Action Team (GRAT) had a front-row ‘virtual’ seat to the discussions on Capitol Hill and across the country as policymakers and local leaders continued efforts in the
In a price-driven retail environment, it’s easy to assume customers won’t spend beyond the lowest advertised price. In furniture retail,
In furniture buying today, shoppers are more informed, selective, and skeptical than ever before. They’re not simply buying a sofa
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
Many retail buying journeys begin online through research, browsing, comparison, or early product discovery. Shoppers expect digital guidance before they
On December 10, the U.S. Department of Justice (DOJ) submitted a key response in the Court of International Trade (CIT)
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
