The first quarter of 2021 has been extremely active on many policy, economic, and industry fronts. In many ways, the HFA Government Relations Action Team (GRAT) had a front-row ‘virtual’ seat to the discussions on Capitol Hill and across the country as policymakers and local leaders continued efforts in the
As we turn the page toward 2026, California employers, including home furnishings retailers, are once again preparing for a fresh
The Home Furnishings Association (HFA) is aware that many retailers have been following the recent news regarding Costco’s tariff lawsuit,
Running a furniture store today isn’t easy. Shoppers have endless options, and they’re scrolling, searching, and comparing before they even
Today, customers are not just comparing prices, they are comparing experiences. Especially in furniture and mattress retail, where purchases are
Most retailers understand the fundamentals of visual merchandising. They know how to build a vignette, create a focal point, and
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
