The first thing you need to know about The Farmhouse Store, the wildly popular furniture store of celebrities, Millennials and every consumer in between, is that it was never supposed to be a furniture store. Ed Menapace started out raising “our baby”, as he lovingly calls his store, as a
…and other retail challenges In a two-year study in conjunction with the Home Furnishings Association, we asked furniture retailers to state their top challenges. The results support what I’ve heard from our performance group members as well as consulting clients, with just six challenges making up the majority (more than
If only the sofas, chairs and casegoods you sell could be packaged and shipped like other products you buy—safe and snug in packaging that protects it from the bumps, grinds and sharp objects of the world. Unfortunately, the packaging for furniture doesn’t always rival the luxurious protection of a smartphone,
Take control of the scene as soon as a customer walks through the door I’m not really good at talking about Christmas when it’s 90-plus degrees out, so my August edition may seem untimely, but I’m going with it anyway. There are few facts I hold to be self evident
Find out how restructuring could save you money. Nothing about this time of year—not the heat, nor your upcoming vacation nor next month’s Labor Day sale—brings to mind taxes. However, this might be the perfect time to talk about them. Indeed, this might be the perfect time to consider your
2018 may be several pages removed on the calendar, but it’s closer than you think. The fourth quarter is almost here, and your head is probably in go-go-go-for-the-holidays mode. That’s good—you’re supposed to make hay while the sun shines, right? But the risk is you’ll wake up one day soon,
Recognizing Excellence and Innovation in the Home Furnishings Industry [Carmichael, CA] – [10/1/25] – The Home Furnishings Association (HFA) is
The retail customer experience is the shopper’s overall impression of your store and is not just about selling products. It’s
On October 10, 2025, U.S. Customs and Border Protection (CBP) issued CSMS # 66492057 to implement guidance around Proclamation 10976, which
Personalization has moved from a nice addition to a core expectation in modern retail. Customers want brands to understand their
More important, what should they do? At a peer group meeting of eight successful construction industry CEOs years ago, the
Immersive Retail: Inspiring Customers with 3D, AR & VR Today’s most successful furniture retailers aren’t replacing personal service with technology, they’re using it to
Merchandising Trends: Creating Inspiring Retail Spaces that Drive Sales Your showroom is more than just a display—it’s your most powerful sales tool. Join us
Today’s most successful furniture retailers aren’t replacing personal service with technology, they’re using it to elevate it. Join us for
MEMBER-ONLY DISCUSSION: Customer Experience Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
