The first thing you need to know about The Farmhouse Store, the wildly popular furniture store of celebrities, Millennials and every consumer in between, is that it was never supposed to be a furniture store. Ed Menapace started out raising “our baby”, as he lovingly calls his store, as a
…and other retail challenges In a two-year study in conjunction with the Home Furnishings Association, we asked furniture retailers to state their top challenges. The results support what I’ve heard from our performance group members as well as consulting clients, with just six challenges making up the majority (more than
If only the sofas, chairs and casegoods you sell could be packaged and shipped like other products you buy—safe and snug in packaging that protects it from the bumps, grinds and sharp objects of the world. Unfortunately, the packaging for furniture doesn’t always rival the luxurious protection of a smartphone,
Take control of the scene as soon as a customer walks through the door I’m not really good at talking about Christmas when it’s 90-plus degrees out, so my August edition may seem untimely, but I’m going with it anyway. There are few facts I hold to be self evident
Find out how restructuring could save you money. Nothing about this time of year—not the heat, nor your upcoming vacation nor next month’s Labor Day sale—brings to mind taxes. However, this might be the perfect time to talk about them. Indeed, this might be the perfect time to consider your
2018 may be several pages removed on the calendar, but it’s closer than you think. The fourth quarter is almost here, and your head is probably in go-go-go-for-the-holidays mode. That’s good—you’re supposed to make hay while the sun shines, right? But the risk is you’ll wake up one day soon,
In furniture buying today, shoppers are more informed, selective, and skeptical than ever before. They’re not simply buying a sofa
When service contracts are presented alongside customer furniture selection, they feel natural and valuable. When they are saved for the
Running a furniture store today isn’t easy. Shoppers have endless options, and they’re scrolling, searching, and comparing before they even
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
