A digital marketing plan outlines strategic online tactics that determine how you promote your products, services, and brand online. With Google often being furniture shoppers’ first stop in the customer journey, it’s imperative to have an effective digital marketing plan that drives sales online and to your front doors. There
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a
Inventory management plays a big role in customer satisfaction. Inventory management should be designed to monitor product availability, but thanks
The start of the new year brings important updates on trade policy that directly affect the home furnishings industry. As
Visual merchandising has evolved significantly from traditional window displays and static store layouts. What used to rely solely on creativity
As the policy landscape around tariffs continues to evolve, the Home Furnishings Association is closely monitoring developments that may affect
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
