Retailers often think the next boost in their business will come from finding the next amazing line of merchandise or discovering a new marketing tool. Sometimes, they believe it will happen because they hire a killer salesperson or hope new businesses will fill vacancies around them, bringing traffic. The problem
Today’s hiring challenges What would you say is your biggest challenge in 2021? Up until recently, I think most of us would have said it was the broken supply chain. But for many of us, that has changed to the hiring challenges of finding and keeping quality employees. No, scratch
Visual merchandising has evolved significantly from traditional window displays and static store layouts. What used to rely solely on creativity
Recent developments regarding tariffs collected under the International Emergency Economic Powers Act (IEEPA) have raised important questions for home furnishings
I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads
Nearly 40% of U.S. consumers are non-prime, and their needs shape how they research and shop with furniture merchants.1 New
The G.R.O.W. Sales Coaching Model Part 1 In speaking with hundreds of furniture retailers over the last two years, I
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
