Like everyone else, I can’t wait for the end of this restricted pandemic life of ours. Indeed, there are going to be work-at-home aspects of this current situation that will stay with us. We are working with that reality at HFA right now. There are customer buying habits that
Today, customers are not just comparing prices, they are comparing experiences. Especially in furniture and mattress retail, where purchases are
Furniture is deeply personal. Every day, we meet customers who are excited about finding the right piece, yet also understandably
HIGH POINT, N.C. (March 9, 2026) — The Home Furnishings Association (HFA) announced its High Point Market Seminar Series, delivering
How Strong Leadership Drives Performance, Culture, and Consistency Traffic patterns fluctuate, customer expectations continue to evolve, and competition remains strong
What Home Furnishings Retailers and Importers Need to Know The U.S. Consumer Product Safety Commission (CPSC) is moving forward with
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
