Your website’s getting clicks, but are you getting customers? Clicks are nice, but conversions pay the bills. Here’s how to turn anonymous online shoppers into real-world buyers in your showroom. Your website is working. You’re running promotions, posting on social, and running digital ads. And you’re getting the clicks to prove
Tired of chasing influencers who ghost you or charge more than your showroom sofa? Good news: you don’t need one. With Social Mirror ads, you can turn your Instagram, Facebook, or TikTok posts into powerful, clickable ads that reach thousands beyond your followers. It’s your brand, content, and style, just
Shopping for furniture is a universal experience, yet the way different generations approach this process varies significantly. From Gen Z to Baby Boomers, each group brings unique habits, priorities, and preferences. By understanding these differences, retailers and marketers can tailor their strategies to better serve their diverse customer base. In
Use Your Customer List for Advanced Digital Targeting Lists are a staple in our daily lives—for groceries, task management, or home renovation planning. In digital advertising, lists play a pivotal role in targeting specific audiences with personalized messages. For furniture businesses, leveraging list-based advertising can help attract new customers, re-engage
For small businesses, posting on Facebook just isn’t enough anymore. On average, only 2% of your fans will see one of your posts on their Facebook page (socialbakers.com). Many businesses have heard about the importance of using Facebook to grow their business – but they are unsure where to start.
ECommerce is a vital part of how consumers purchase right now! As just one example, online sales represented over 90% of the growth in the furniture industry overall in 2022. So many businesses have embraced this powerful new selling tool, offering online shopping through eCommerce-geared websites. But are you fully
Like most marketing managers, you’re always looking for new and innovative ways to reach your audience. And if you’re considering buying digital ads, it’s essential to ask the right questions to make the most of your investment. Here is a brief digital advertising checklist of 10 crucial things to check
In a way, digital marketing is a lot like buying furniture for the home. That new sofa, loveseat and end tables might complete the den in one house, but two blocks away those pieces might fail miserably. “It’s the same with digital marketing,” says Melanie Mandros, director of sales for Conquest Digital Solutions, a Home Furnishings Association Solution Partner.
Retail marketing in 2025 and beyond will be defined by a simple truth: brands that fail to align with evolving
Independent retailers have always faced complexity. From managing vendor relationships to tracking inventory and delivering a consistent customer experience, the
Every retail furniture store has that one sales associate—charismatic, confident, and consistently at the top of the leaderboard. Their closing
CITY Furniture has built its business on three clear values: style, value, and customer experience. The Florida-based company got its
HFA’s newest Solution Partner, Metropolitan Warehouse & Delivery, has spent decades perfecting the art of moving furniture. What started as
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
Winning in the Age of AI for Retail SEO Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers
In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly delivering
Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers discover products, retailers must
