In a price-driven retail environment, it’s easy to assume customers won’t spend beyond the lowest advertised price. In furniture retail, that assumption is often the greatest barrier to sales success. The difference between transactional and consultative selling determines whether a retailer competes on margin or competes on value. Two stories
Furniture is deeply personal. Every day, we meet customers who are excited about finding the right piece, yet also understandably
How Furniture Retailers Win Online in 2026 Walk into any furniture store today, and you can sense how dramatically the
HIGH POINT, N.C. (March 9, 2026) — The Home Furnishings Association (HFA) announced its High Point Market Seminar Series, delivering
Recent developments regarding tariffs collected under the International Emergency Economic Powers Act (IEEPA) have raised important questions for home furnishings
Winning the hearts and loyalty of customers takes more than just offering attractive products or competitive pricing. It demands a
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
