Consumer Behavior

bob's Discount Furniture store exterior of the Sommerville, MA Flagship store
Home Furnishings Association
Bob’s Discount Furniture is Revolutionizing the Furniture Shopping Experience

Top 100 retailer and HFA Member Bob’s Discount Furniture has set a new benchmark with its innovative flagship store in Somerville, Massachusetts. This 38,000-square-foot location isn’t just a store—it’s a furniture shopping experience. With its forward-thinking design, unique customer engagement strategies, and commitment to community, Bob’s has reimagined what furniture

People holding up signs with question marks in front of their faces.
Maggie Ellison
Drive Customer Traffic Post Pandemic

Let’s be honest with ourselves for a moment. The pandemic changed us. Our thought processes about everything from when someone coughs to our casual interactions with our colleagues to the way we eat, the way we engage, and indeed the way we shop and, more than anything – the way

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