I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads to “lowest price in town” banners. But none of those tactics builds lasting trust anymore. The stores winning today treat their brand like a media company and take content marketing
Harnessing the Power of AI and Transforming Your SEO, Marketing Strategies, and Retail Advertising In the rapidly evolving world of digital business, artificial intelligence (AI) has emerged as a transformative force, reshaping SEO, marketing strategies, and advertising practices. With the ever-increasing sophistication of AI tools, businesses can enhance their digital
As of 2024, content marketing strategies have evolved significantly, shaped by technological advancements and changing audience behaviors. Here are the top five content marketing trends or strategies that are currently dominating the field: Embracing Artificial Intelligence (AI) in Content Marketing AI has become a central element in content marketing, enhancing
A digital marketing plan outlines strategic online tactics that determine how you promote your products, services, and brand online. With Google often being furniture shoppers’ first stop in the customer journey, it’s imperative to have an effective digital marketing plan that drives sales online and to your front doors. There
Go Fish Digital and the Home Furnishings Association (HFA) are thrilled to announce a strategic partnership. This collaboration aims to empower retailers with the digital marketing strategies and expertise they need to succeed in today’s increasingly online ecosystem. Go Fish Digital has a long history of working with furniture retailers:
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
In the home furnishings industry, retailers and manufacturers are navigating a landscape defined by tightening margins, shifting consumer expectations, and
Winning the hearts and loyalty of customers takes more than just offering attractive products or competitive pricing. It demands a
When the Home Furnishings Association named Stacie Bedford, Chief Creative Officer of Evans’ Heritage Home, the recipient of the 2026
In a price-driven retail environment, it’s easy to assume customers won’t spend beyond the lowest advertised price. In furniture retail,
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
Join Peter Theran and Steve Fodor, LCB, MCS, Founder and CEO of Customs Services & Solutions, for a practical discussion on IEEPA tariffs, refund developments,
