Furniture retailers do not need more random posting. They need content that earns attention, creates intent, and gives shoppers a reason to click, call, or come in. That is why short-form video is such a practical opportunity right now. HubSpot reports that short-form video is the highest-ROI content format among
I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads to “lowest price in town” banners. But none of those tactics builds lasting trust anymore. The stores winning today treat their brand like a media company and take content marketing
Harnessing the Power of AI and Transforming Your SEO, Marketing Strategies, and Retail Advertising In the rapidly evolving world of digital business, artificial intelligence (AI) has emerged as a transformative force, reshaping SEO, marketing strategies, and advertising practices. With the ever-increasing sophistication of AI tools, businesses can enhance their digital
As of 2024, content marketing strategies have evolved significantly, shaped by technological advancements and changing audience behaviors. Here are the top five content marketing trends or strategies that are currently dominating the field: Embracing Artificial Intelligence (AI) in Content Marketing AI has become a central element in content marketing, enhancing
A digital marketing plan outlines strategic online tactics that determine how you promote your products, services, and brand online. With Google often being furniture shoppers’ first stop in the customer journey, it’s imperative to have an effective digital marketing plan that drives sales online and to your front doors. There
Go Fish Digital and the Home Furnishings Association (HFA) are thrilled to announce a strategic partnership. This collaboration aims to empower retailers with the digital marketing strategies and expertise they need to succeed in today’s increasingly online ecosystem. Go Fish Digital has a long history of working with furniture retailers:
In a furniture retail operation, one of the biggest threats to customer trust is not always the product itself. It
“Every business owner has an exit strategy—even if they haven’t planned one.” For many private and family-owned businesses, daily operations
Following the Supreme Court ruling invalidating IEEPA tariff rates, President Trump enacted a temporary (150 days) 10% global tariff rate
Most furniture store owners spend decades building their businesses, cultivating vendor relationships, earning lenders’ trust, and developing a loyal customer
The Home Furnishings Association (HFA) will welcome retailers to its Retailer Resource Center (RRC) during the Las Vegas Market, offering
Succession planning is critical to protecting the future of a home furnishings retail business, yet many owners wait too long to start. Whether the transition
Leveling the Playing Field: Tariff Enforcement and the Fight for Fair Competition Join Home Furnishings Association CEO Peter Theran for a discussion with Keith Koenig,
MEMBER-ONLY DISCUSSION: Driving Traffic Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and
