Did you know: 83% of consumers surveyed agree that a brand’s sustainability is important (IBM Survey, Oct 2020)? Sustainability is a word that has been doing more than just trending – it’s impacting the way we view brands and ourselves. Sustainability has been a critical growth area for some of the largest
HIGH POINT, N.C. (March 9, 2026) — The Home Furnishings Association (HFA) announced its High Point Market Seminar Series, delivering
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
The U.S. Supreme Court has struck down a significant portion of the administration’s previous tariff measures, marking an important moment
The G.R.O.W. Sales Coaching Model Part 2 There is nothing more valuable to ANY business than its people. And yet,
The retail landscape is more competitive and dynamic than ever, especially in the furniture space. Retailers invest significant resources to
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
