Did you know: 83% of consumers surveyed agree that a brand’s sustainability is important (IBM Survey, Oct 2020)? Sustainability is a word that has been doing more than just trending – it’s impacting the way we view brands and ourselves. Sustainability has been a critical growth area for some of the largest
Why Data-Driven Sourcing Is Becoming Non-Negotiable On April 2, 2025, President Trump announced sweeping new import tariffs that immediately reshaped
In retail home furnishings, many salespeople believe the key to closing more sales is knowing every detail about every product
The Home Furnishings Association invites the industry to join us at High Point Market for a special celebration honoring the
As the furniture industry evolves and competition increases, we must ensure our sales associates and managers are consistently trained to
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a
Chasing volume is no longer enough in retail today. Sustainable profitability comes from disciplined, high-impact decisions about assortment, floor space, inventory, and capital allocation.
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
