I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads to “lowest price in town” banners. But none of those tactics builds lasting trust anymore. The stores winning today treat their brand like a media company and take content marketing
Furniture is deeply personal. Every day, we meet customers who are excited about finding the right piece, yet also understandably
As 2025 winds down, the home furnishings retail industry continues to monitor significant developments around the IEEPA (International Emergency Economic
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
Elevate customer experience and boost sales with strategic remerchandising techniques Remerchandising your sales floor after market isn’t just about rearranging
Visual merchandising has evolved significantly from traditional window displays and static store layouts. What used to rely solely on creativity
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
Shaping the Customer Experience with Consumer Study Data Step into the shoes of today’s furniture shopper and discover what truly shapes their in-store experience.
Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders will explore how authentic
MEMBER-ONLY DISCUSSION: Digital Marketing Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
