I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads to “lowest price in town” banners. But none of those tactics builds lasting trust anymore. The stores winning today treat their brand like a media company and take content marketing
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a
The U.S. Supreme Court has struck down a significant portion of the administration’s previous tariff measures, marking an important moment
As the policy landscape around tariffs continues to evolve, the Home Furnishings Association is closely monitoring developments that may affect
The G.R.O.W. Sales Coaching Model Part 1 In speaking with hundreds of furniture retailers over the last two years, I
Ever wonder why so many shoppers visit your website, browse sofas or mattresses, and then leave without making a purchase?
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
