Businesses have learned many lessons through the coronavirus crisis. One of them, Ashley Furniture Industries CEO Todd Wanek said in a recent Home Furnishings Association webinar, is “that you’ve got to be politically connected.” When states issued orders requiring most businesses to close, they made exceptions for retailers selling “essential”
The Home Furnishings Association and other trade groups pushed hard for an important tax fix all through 2019. It was finally included in the Coronavirus Aid, Relief and Economic Security Act because it can give furniture stores, grocery stores, restaurants, hotels and other retail businesses a financial boost. President Donald
I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads
The start of the new year brings important updates on trade policy that directly affect the home furnishings industry. As
In furniture buying today, shoppers are more informed, selective, and skeptical than ever before. They’re not simply buying a sofa
In a price-driven retail environment, it’s easy to assume customers won’t spend beyond the lowest advertised price. In furniture retail,
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
