Shopping for furniture and other home goods has evolved significantly, raising the bar regarding consumer experience. Let’s introduce the “chofa,” a sofa with a chaise on one end, to discuss my personal shopping journey and its implications for e-commerce in both B2C and B2B sectors. The shopping process involves gathering
According to Forbes, the rapid rise of eCommerce will see just over 20% of retail purchases take place online in 2023. The rise of eCommerce has transformed the face of retail and ushered in an era of digital transformation in the furniture sector. It has also increased the amount of
Everybody needs furniture, right? It’s what can make targeting for your digital ad campaigns so challenging! The great thing about digital is that it can drill down and find only the specific customers you want. With behavior as universal as furniture shopping, nailing that customer down can seem next to
Independent retailers have always faced complexity. From managing vendor relationships to tracking inventory and delivering a consistent customer experience, the
HFA Monitoring Impact and Gathering Intel Details are beginning to be released of the recent White House announcements of planned
Seeing clearly is one of the biggest aspirations for today’s retailers, and nowhere is this more critical than in logistics.
Retailers are (rightly) investing in immersive 3D experiences to inspire and convert today’s mobile-first shoppers. Whether a beautifully rendered kitchen
Tired of chasing influencers who ghost you or charge more than your showroom sofa? Good news: you don’t need one.
Smart Buying Strategies for Better Inventory Decisions Making the right inventory decisions can be the difference between record sales and costly overstocks. This session
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
What are the Pillar Awards? Presented by the Home Furnishings Association, the Pillar Awards celebrate the home furnishings industry’s highest
Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers discover products, retailers must
