Shopping for furniture and other home goods has evolved significantly, raising the bar regarding consumer experience. Let’s introduce the “chofa,” a sofa with a chaise on one end, to discuss my personal shopping journey and its implications for e-commerce in both B2C and B2B sectors. The shopping process involves gathering
According to Forbes, the rapid rise of eCommerce will see just over 20% of retail purchases take place online in 2023. The rise of eCommerce has transformed the face of retail and ushered in an era of digital transformation in the furniture sector. It has also increased the amount of
Everybody needs furniture, right? It’s what can make targeting for your digital ad campaigns so challenging! The great thing about digital is that it can drill down and find only the specific customers you want. With behavior as universal as furniture shopping, nailing that customer down can seem next to
Your website’s getting clicks, but are you getting customers? Clicks are nice, but conversions pay the bills. Here’s how to turn
Ever-mounting expectations of instant gratification have shaped our consumer landscape. The boss needs a project ASAP, and you need coffee
In home furnishings retail today, it’s no longer enough just to advertise the products you carry. If you’re a furniture
The Home Furnishings Association (HFA) has announced that Peter Theran will be its next Chief Executive Officer effective September 1,
For small and mid-sized furniture retailers in the U.S., the old rule “buy deep to get a better price” has
Developing Tomorrow’s Leaders Today The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
Navigating Leadership in a Family Business Stepping into greater responsibility within a family business comes with unique opportunities—and its own set of challenges. From
The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
MEMBER-ONLY DISCUSSION: Family Business Dynamics Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family
