A furniture eCommerce website needs to do more than display products. It should communicate scale, material, and quality without the need for an in-person follow-up interaction. Customers can’t sit on a sofa or feel a fabric, so the website carries the burden of clarity and trust. Furniture purchases involve longer
Winning the hearts and loyalty of customers takes more than just offering attractive products or competitive pricing. It demands a nuanced understanding of your customer: how they think, feel, act, and what truly drives their decisions along the shopping journey. Pete Theron, HFA CEO, led a candid and data-driven discussion
Shopping for furniture and other home goods has evolved significantly, raising the bar regarding consumer experience. Let’s introduce the “chofa,” a sofa with a chaise on one end, to discuss my personal shopping journey and its implications for e-commerce in both B2C and B2B sectors. The shopping process involves gathering
According to Forbes, the rapid rise of eCommerce will see just over 20% of retail purchases take place online in 2023. The rise of eCommerce has transformed the face of retail and ushered in an era of digital transformation in the furniture sector. It has also increased the amount of
Everybody needs furniture, right? It’s what can make targeting for your digital ad campaigns so challenging! The great thing about digital is that it can drill down and find only the specific customers you want. With behavior as universal as furniture shopping, nailing that customer down can seem next to
Effective April 6, 2026, the Trump Administration has modified the existing Section 232 tariffs on steel, aluminum, and copper products
Understanding Your True Landed Cost: How Tariff Layers Are Reshaping Your Home Furnishings Business The trade environment for home furnishings
Why Data-Driven Sourcing Is Becoming Non-Negotiable On April 2, 2025, President Trump announced sweeping new import tariffs that immediately reshaped
For business owners, change isn’t a seasonal disruption, it’s the daily reality. Customer traffic fluctuates, employee availability shifts, and unexpected
The Home Furnishings Association’s Trailblazer Award recognizes individuals whose careers have shaped the home furnishings industry through innovation, leadership, and
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
MEMBER-ONLY DISCUSSION: eCommerce Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business dynamics.
