Most furniture retailers are sitting on a goldmine and don’t even realize it. If you have a list of customer email addresses and cell phone numbers from past purchases, deliveries, financing applications, or loyalty programs, you already own one of the most powerful digital marketing tools available today. The mistake
When Furniture Stops Moving, It’s Time to Rethink Your Floor Tariffs are driving costs up. The pandemic redecorating rush is
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
On December 10, the U.S. Department of Justice (DOJ) submitted a key response in the Court of International Trade (CIT)
Retail furniture buying in the United States is undergoing seismic shifts, marked by new technologies, evolving consumer expectations, and changes
Furniture is deeply personal. Every day, we meet customers who are excited about finding the right piece, yet also understandably
Selling Like a Million-Dollar Writer What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
