![The concept of business, technology, the Internet and the network. A young entrepreneur working on a virtual screen of the future and sees the inscription: Customer experience](https://b1622763.smushcdn.com/1622763/wp-content/uploads/2024/05/Customer-Experience_Innovative-768x433.jpg?lossy=1&strip=1&webp=1)
![David McMahon](https://b1622763.smushcdn.com/1622763/wp-content/uploads/2019/11/David-McMahon-128x128.jpg?lossy=1&strip=1&webp=1)
As someone with over 25 years of experience in the retail industry, leading performance groups and talking to retailers about best practices and financial metrics, I’ve witnessed firsthand the transformative shift from traditional customer engagement methods to what I now champion as using innovative customer experience (CX). Today, I want