The Home Furnishings Association’s Government Relations Action Team recently convened in Washington, DC, for its 2026 DC Fly-In, bringing the voice of home furnishings retailers directly to federal lawmakers and agency stakeholders. Over the course of the Fly-In, HFA representatives met with Congressman Addison McDowell (R-6th/NC), Senator Tim Kaine (D-VA),
Running a successful home furnishings business takes more than offering great products and excellent customer service. Retailers must also recruit
It’s 9:47 on a Tuesday night. The kids are finally asleep, and a woman who sat on your sofa last
Geo-fencing is one of the most talked-about tools in local advertising, and one of the most misunderstood. For furniture retailers,
If you’ve ever watched a great candidate slow down at the finish line, or walk away from what felt like
Most retailers understand the fundamentals of visual merchandising. They know how to build a vignette, create a focal point, and
A beautifully merchandised room turns heads — but an intentionally merchandised showroom sparks inspiration and communicates your brand identity in ways a logo never could.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
