Estate planning isn’t only for the wealthy. In reality, everyone should have a purposeful strategy based on what matters most to them. An estate strategy can keep you, not the courts, in control of important decisions. The guide below can help you make appropriate decisions for you and the people
Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers
Walk into any home furnishings showroom, and you can sense how radically the customer journey has shifted. Today’s shoppers no
The Home Furnishings Association (HFA) is excited to announce that nominations are now open for the 2027 HFA Pillar Awards.
Most retailers understand the fundamentals of visual merchandising. They know how to build a vignette, create a focal point, and
If you’ve ever watched a great candidate slow down at the finish line, or walk away from what felt like
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
