A digital marketing plan outlines strategic online tactics that determine how you promote your products, services, and brand online. With Google often being furniture shoppers’ first stop in the customer journey, it’s imperative to have an effective digital marketing plan that drives sales online and to your front doors. There
Last-mile delivery has become one of the most critical aspects of retail success. Customers expect fast, reliable, and professional delivery
In the home furnishings industry today, the customer experience doesn’t end at checkout—it’s delivered to the door. Retailers are increasingly
Decision-making is a daily responsibility when you are an owner or manager in a home furnishings business. However, not all
Retail marketing in 2025 and beyond will be defined by a simple truth: brands that fail to align with evolving
Friday, October 24 – Monday, October 27, 2025 HFA Retailer Resource Center, 1st Floor, Plaza Suites The Home Furnishings Association
Smart Buying Strategies for Better Inventory Decisions Making the right inventory decisions can be the difference between record sales and costly overstocks. This session
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
What are the Pillar Awards? Presented by the Home Furnishings Association, the Pillar Awards celebrate the home furnishings industry’s highest
Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers discover products, retailers must
