A digital marketing plan outlines strategic online tactics that determine how you promote your products, services, and brand online. With Google often being furniture shoppers’ first stop in the customer journey, it’s imperative to have an effective digital marketing plan that drives sales online and to your front doors. There
How Furniture Retailers Win Online in 2026 Walk into any furniture store today, and you can sense how dramatically the
You don’t need another research firm telling you what happened last quarter. You need a heads-up on what’s coming so
“We need to talk.” Those four words can be intimidating in any relationship. In family-run furniture businesses, they can feel
The Home Furnishings Association (HFA) is aware that many retailers have been following the recent news regarding Costco’s tariff lawsuit,
Furniture is deeply personal. Every day, we meet customers who are excited about finding the right piece, yet also understandably
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
Shaping the Customer Experience with Consumer Study Data Step into the shoes of today’s furniture shopper and discover what truly shapes their in-store experience.
Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders will explore how authentic
MEMBER-ONLY DISCUSSION: Digital Marketing Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
