For years golf and business have gone hand in hand. There’s something about two people getting to know one another on a golf course. After all, you’re only hitting the ball for small amount of time for the four hours you’re on a course. You might as well talk about
The more “musts” you can muster, the better your chance at converting browsers into buyers. I’m often asked, “How can you spot good customers?” My answer always is, “They’re the ones who come into your store.” People do not go into stores that sell things they don’t need, don’t want
Here are 8 ways to put you in the fast lane with customers This can be a tough time for home furnishings retailers. Folks are still paying off their holiday bills and spring can sometimes bring fickle weather. Bad weather in most of the country (even in Southern California where
Just because someone can sell a sofa doesn’t mean they’re right for your team. I used to play hockey on Saturday nights in an adult league with a bunch of great guys. It was awesome! One summer, a few of us took time off to take vacations, attend markets, etc.
…and what it takes to be a winner Remember this year’s Super Bowl? Remember how it only took the New England Patriots 20 minutes to transform themselves from the most hated professional football team to comeback darlings and heroes for the ages? Midway through the third quarter, with the Atlanta
Own your service and customer relationships As we ease into 2017’s second quarter, I want to give you something important to think about and, more importantly, consider your own retail business and how you can improve it. In my retail business, Gardner’s Mattress & More, we have a company culture
The residents of Altus, Okla., expect big-city service from their retailers. Every day Charlene Firth and H&H Furniture deliver. Some people are born into the home furnishings business. Some find their way in through marriage. Still others start out at the bottom and slowly work their way up to signing
Home furnishings retailers can use insights about their customer base gleaned from consumer data to help their stores change and evolve their business models. At the National Retail Federation’s Big Show earlier this year, leading retail executives and analysts implored retailers across industries to take advantage of the information at
Longtime HFA member Boston Interiors is taking its act on the road. Store officials have announced the company is expanding and will be opening its first store outside of Massachusetts this summer in Bedford, New Hampshire this year. Boston Interiors opened its first store in 1979, and added six more
The Sofa Store: To stand out, keep it simple. Good branding communicates what you stand for as a business. That branding can be communicated verbally or visually. Retail designer Martin Roberts’ series on logo design’s he’s helped recreate for home furnishings retailers ends this week with The Sofa Store in
Most furniture retailers are sitting on a goldmine and don’t even realize it. If you have a list of customer
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a
Nearly 40% of U.S. consumers are non-prime, and their needs shape how they research and shop with furniture merchants.1 New
As 2025 winds down, the home furnishings retail industry continues to monitor significant developments around the IEEPA (International Emergency Economic
The start of the new year brings important updates on trade policy that directly affect the home furnishings industry. As
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
