Longtime HFA member Boston Interiors is taking its act on the road. Store officials have announced the company is expanding and will be opening its first store outside of Massachusetts this summer in Bedford, New Hampshire this year. Boston Interiors opened its first store in 1979, and added six more
The Sofa Store: To stand out, keep it simple. Good branding communicates what you stand for as a business. That branding can be communicated verbally or visually. Retail designer Martin Roberts’ series on logo design’s he’s helped recreate for home furnishings retailers ends this week with The Sofa Store in
Even the best and most profitable home furnishings stores can encounter a sudden cash flow crisis. It’s how they deal with it that separates the winners from the losers. As a responsible entrepreneur, you naturally forecast your cash flow carefully, but even then an unexpected bill or late payment can
Good branding communicates what you stand for as a business; that branding can be communicated verbally or visually. When retail designer Martin Roberts met with the owners of New Mexico-based HFA member Miller Waldrop, he came away convinced the store needed to project the personal attention and style it offers
Constraints at your store can be good assuming you’re committed to breaking free from them. Since I’m up against my deadline, I’m glad I had the day I had in the field today because the topic for this column has been brewing in my mind for weeks. If you hang
(Editor’s note: This is the first of a three-part series. This month we look at how and why to learn product knowledge.) The foundational element and focus of sales training for most consumer products is the product itself, for obvious reasons. You can’t intelligently speak about products you don’t know
(and what you can learn from it) The lure of the family business is powerful. I live in North Carolina, a state whose allegiance to NASCAR is like no other. In NASCAR, the predominant form of organization is the family-owned business—or at least the private, closely held businesses. However, just
Truck driver, salesman, floor sweeper. These days George Perry does a little bit of everything at Sherwood House Furniture. All of them with a smile. For every home furnishings worker who has fielded a call from a cranky customer demanding to know when the sofa they ordered three months ago
Leaders are the heart of a store. Managers are the brains. Understanding the difference can help your business soar. Ask a furniture retailer their thoughts on the difference between leading and managing, and you’ll find not only does everyone have their own ideas, but they also possess a very strong
Good branding communicates to customers what you stand for as a business. That branding can be communicated verbally or visually. We’re kicking off the first month of RetailerNOW’s e-weekly with a series featuring retail designer Martin Roberts, who will discuss the logos he helped recreate for four home furnishings retailers.
In furniture retail, delivery damage isn’t just a logistical hiccup—it’s a broken promise. The customer’s excitement turns to disappointment, the
In the home furnishings industry today, the customer experience doesn’t end at checkout—it’s delivered to the door. Retailers are increasingly
Independent retailers have always faced complexity. From managing vendor relationships to tracking inventory and delivering a consistent customer experience, the
Returns in the furniture industry can be complex, costly, and a major source of customer frustration. Whether it’s a damaged
Simple, powerful leadership principles that drive performance and engagement on the sales floor and beyond. Whether you’re managing a large
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
Winning in the Age of AI for Retail SEO Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers
Retailer-to-Retailer Roundtable: Back-End Operations Exclusive for HFA Members Looking for a place to connect with like-minded retailers, share challenges, and
In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly delivering
