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Salesperson helping a customer decide on what furniture to buy
Formpiper
Buying Experience Is the New Price: How Furniture Retailers Win More Customers

Today, customers are not just comparing prices, they are comparing experiences. Especially in furniture and mattress retail, where purchases are emotional, personal, and often long-term, shoppers remember how you made them feel far more than what they paid. Independent merchants have a major advantage. You can deliver a buying experience

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