Traditionally every May, members of HFA head to Washington for what we refer to as “The Fly-In.” It’s a chance to meet with key members of Congress both on the Senate side and the House side of the Capitol. Generally, it’s an effective way of introducing ourselves to key leaders,
Earlier today, the U.S. Supreme Court ruled (6–3) that the International Emergency Economic Powers Act (IEEPA) does not grant the
In a price-driven retail environment, it’s easy to assume customers won’t spend beyond the lowest advertised price. In furniture retail,
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
In furniture buying today, shoppers are more informed, selective, and skeptical than ever before. They’re not simply buying a sofa
For business owners, change isn’t a seasonal disruption, it’s the daily reality. Customer traffic fluctuates, employee availability shifts, and unexpected
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
