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Buying furniture is strictly an in-store experience for some who want to feel the grain of the wood or test the comfort of the cushions. Increasingly, people prefer the convenience of ordering from an online catalog and having their new couch or table delivered home. Many merchants looking to leverage this
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When service contracts are presented alongside customer furniture selection, they feel natural and valuable. When they are saved for the

Many retail buying journeys begin online through research, browsing, comparison, or early product discovery. Shoppers expect digital guidance before they
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