Buying furniture is strictly an in-store experience for some who want to feel the grain of the wood or test the comfort of the cushions. Increasingly, people prefer the convenience of ordering from an online catalog and having their new couch or table delivered home. Many merchants looking to leverage this
Riskified, one of HFA’s newest members, empowers businesses to realize the full eCommerce potential by making it safe, accessible, and frictionless. The world’s largest brands trust us to increase revenue, manage risk, maximize fraud prevention, and improve customer interactions. Leading With Customer Centricity in a Digital-First World Customer centricity has
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a
If you’re in furniture retail or manufacturing, chances are you’re sitting on an incredibly valuable marketing asset — and don’t
Your Website Isn’t Dead—But It’s Not Where Growth Happens Anymore Let’s start with an uncomfortable truth: you’ve probably spent years
What Smart Retailers Are Doing About It Consumers across the country are suing retailers over ADA website accessibility. Avoid becoming
How Furniture Retailers Win Online in 2026 Walk into any furniture store today, and you can sense how dramatically the
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
