Shopping for furniture is a universal experience, yet the way different generations approach this process varies significantly. From Gen Z to Baby Boomers, each group brings unique habits, priorities, and preferences. By understanding these differences, retailers and marketers can tailor their strategies to better serve their diverse customer base. In
Personalization has moved from a nice addition to a core expectation in modern retail. Customers want brands to understand their
How Furniture Retailers Win Online in 2026 Walk into any furniture store today, and you can sense how dramatically the
If you’re in furniture retail or manufacturing, chances are you’re sitting on an incredibly valuable marketing asset — and don’t
The start of the new year brings important updates on trade policy that directly affect the home furnishings industry. As
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
Shaping the Customer Experience with Consumer Study Data Step into the shoes of today’s furniture shopper and discover what truly shapes their in-store experience.
Immersive Retail: Inspiring Customers with 3D, AR & VR Today’s most successful furniture retailers aren’t replacing personal service with technology, they’re using it to
