In an era where the convenience of eCommerce is ever-rising, brick-and-mortar stores face the ongoing challenge of attracting customers through their doors. Studies show that foot traffic numbers have been slow to bounce back following the COVID-19 pandemic in 2020, and early 2023 data shows that foot traffic has decreased
Jamie Gaston, VP of Client Services with Esquire Advertising outlines the core differences between Geo-Framing and Geo-Fencing and shows you how to find more of your target customer through your digital marketing in this HFA Quick Click Solutions video. CLICK HERE for more digital marketing resources from HFA.
Geo-fencing and Geo-framing are both forms of digital advertising targeting customers based on their locations. Although both have similar names, they are miles apart in their approach to attracting and engaging a targeted consumer. Geo-fencing The standard Geo-fence allows you to put a pin on a building and create an
HFA’s newest Solution Partner, Metropolitan Warehouse & Delivery, has spent decades perfecting the art of moving furniture. What started as
Turning Store Insights into Smarter Decisions In retail, instinct has long guided decision-making: what to stock, when to advertise, and
In home furnishings retail today, it’s no longer enough just to advertise the products you carry. If you’re a furniture
Shopping for furniture is a universal experience, yet the way different generations approach this process varies significantly. From Gen Z
Tired of chasing influencers who ghost you or charge more than your showroom sofa? Good news: you don’t need one.
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
Winning in the Age of AI for Retail SEO Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers
Retailer-to-Retailer Roundtable: Back-End Operations Exclusive for HFA Members Looking for a place to connect with like-minded retailers, share challenges, and
In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly delivering
