In an era where the convenience of eCommerce is ever-rising, brick-and-mortar stores face the ongoing challenge of attracting customers through their doors. Studies show that foot traffic numbers have been slow to bounce back following the COVID-19 pandemic in 2020, and early 2023 data shows that foot traffic has decreased
Jamie Gaston, VP of Client Services with Esquire Advertising outlines the core differences between Geo-Framing and Geo-Fencing and shows you how to find more of your target customer through your digital marketing in this HFA Quick Click Solutions video. CLICK HERE for more digital marketing resources from HFA.
Geo-fencing and Geo-framing are both forms of digital advertising targeting customers based on their locations. Although both have similar names, they are miles apart in their approach to attracting and engaging a targeted consumer. Geo-fencing The standard Geo-fence allows you to put a pin on a building and create an
Your website’s getting clicks, but are you getting customers? Clicks are nice, but conversions pay the bills. Here’s how to turn
November 20, 2026 – Carmichael, CA – The Home Furnishings Association (HFA) is excited to announce its 2026 Slate of
In Shakespeare’s King Lear, an aging king divides his kingdom among his daughters based on flattery. The daughter who speaks
You haven’t missed anything — and we’re still watching closely for you. While there have been no new developments since
Retailers across the country all share the same goal: get the right customers in the door, physically or digitally, without
Merchandising Trends: Creating Inspiring Retail Spaces that Drive Sales Your showroom is more than just a display—it’s your most powerful sales tool. Join us
Developing Tomorrow’s Leaders Today The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
