The Home Furnishings Association (HFA) has announced that Peter Theran will be its next Chief Executive Officer effective September 1, 2025. As he transitions from his role as President of Top 100 furniture retailer Boston Interiors, Peter Theran brings more than two decades of executive leadership across respected names in
Over the last 18 months, HFA has engaged with industry, congressional, consumer safety, parents, and regulatory stakeholders to advocate for a consensus-driven mandatory stability standard for clothing storage units (CSU). Clothing storage unit compliance efforts culminated in the passage of the STURDY Act (Stop Tip-overs of Unstable, Risky Dressers on
FOR IMMEDIATE RELEASE: Jun 1, 2023 (Carmichael, CA) The Home Furnishings Association (HFA) proudly welcomes two accomplished industry leaders, Mariam Farach and Nora Gomez, to its esteemed Board of Directors. With their exceptional expertise and unwavering commitment to the home furnishings industry, Farach and Gomez bring invaluable perspectives and insights
As a young business leader, investing in your development is essential. Leadership development involves more than just acquiring new skills; it also requires a commitment to continuous learning. One way to develop the skills needed to be an effective leader is by finding a mentor who can provide guidance and
Embrace your authenticity and do what you do best. On a recent trip to California, I had the opportunity to make a few store visits. While both are top 100 retailers, I learned some clear lessons that adapt to retailers of any size. Let me start by telling you what
An engaged leader facilitates, strengthens, connects, and inspires employees to increase their work engagement. Having engaged employees means they are happy and productive employees, and today’s leaders need to have the skills to foster engagement. HFA spoke with Lorri Kelley, owner of Lorri Kelley Advisors and a home furnishing industry
When drafting any marketing strategy, defining a target audience, determining the appropriate messaging, and identifying the right communication channels. There is no longer one channel that reaches everyone, and you can no longer rely on only one message to be shared with all audiences. Deploying a successful social media strategy
It feels so good to be back on the road again! Zoom calls are great, and they fill a purpose; however, there is no better way to get to know our members than to visit their stores. Honoring our HFA retailers of the year winners, meeting their teams, and seeing
Recently, the Consumer Product Safety Commission (CPSC) denied an industry request, co-signed by HFA, to extend the comment period for their clothing storage unit tip-over safety standard. Public comments are due to the CPSC by April 19, 2022. It is critical that the furniture retail voice is represented as they
My wife doesn’t know this, but one day (when the kids are older), I think I’ll be back in the retail game. Being in so many stores, I get a chance to critique a lot of things from visual, salesmanship, leadership, and merchandise style and value. I’ve often found myself
Whether expanding locations and pursuing a more robust system or seeking to upgrade to a platform with deeper insights that
In home furnishings retail, understanding and the ability to forecast seasonal trends is key to staying ahead in terms of
In an industry where design inspiration and shopper trust drive every sale, a well-run company blog can be one of
A 50-day study on furniture imports that could reshape the competitive landscape for U.S. retailers. While details remain limited, the
CITY Furniture has built its business on three clear values: style, value, and customer experience. The Florida-based company got its
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
Winning in the Age of AI for Retail SEO Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers
In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly delivering
Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers discover products, retailers must
