FOR IMMEDIATE RELEASE: Jun 1, 2023 (Carmichael, CA) The Home Furnishings Association (HFA) proudly welcomes two accomplished industry leaders, Mariam Farach and Nora Gomez, to its esteemed Board of Directors. With their exceptional expertise and unwavering commitment to the home furnishings industry, Farach and Gomez bring invaluable perspectives and insights
I am not big on gold watches or plaques. While they are historical ways to thank people for their dedication and service, I find that too often, a watch ends up in a drawer and forgotten, and the plaque languishes dustily on a shelf. To me, there is power in
As the policy landscape around tariffs continues to evolve, the Home Furnishings Association is closely monitoring developments that may affect
On December 10, the U.S. Department of Justice (DOJ) submitted a key response in the Court of International Trade (CIT)
How Furniture Retailers Win Online in 2026 Walk into any furniture store today, and you can sense how dramatically the
As 2025 winds down, the home furnishings retail industry continues to monitor significant developments around the IEEPA (International Emergency Economic
Winning the hearts and loyalty of customers takes more than just offering attractive products or competitive pricing. It demands a
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
