November 20, 2026 – Carmichael, CA – The Home Furnishings Association (HFA) is excited to announce its 2026 Slate of Officers and the addition of four new board members. These industry leaders will bring fresh perspectives and expertise to the board as the HFA continues its commitment to advancing the
The Home Furnishings Association (HFA) is excited to announce its 2025 Slate of Officers and the addition of six new board members. These industry leaders will bring fresh perspectives and expertise to the board of directors as the HFA continues its commitment to advancing the home furnishings industry and supporting
[High Point, 10/9/2023] – The Home Furnishings Association (HFA) announced today that Chief Executive Officer Mark Schumacher has decided to step down from his role, effective May 31, 2024. “Since 2020, I have been blessed to work with HFA’s board and staff, guiding us through the COVID pandemic and the
Retail furniture buying in the United States is undergoing seismic shifts, marked by new technologies, evolving consumer expectations, and changes
How Strong Leadership Drives Performance, Culture, and Consistency Traffic patterns fluctuate, customer expectations continue to evolve, and competition remains strong
The David vs. Goliath Story is Changing If you’ve been in furniture retail for more than a decade, you remember
Nearly 40% of U.S. consumers are non-prime, and their needs shape how they research and shop with furniture merchants.1 New
The G.R.O.W. Sales Coaching Model Part 2 There is nothing more valuable to ANY business than its people. And yet,
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
