November 20, 2026 – Carmichael, CA – The Home Furnishings Association (HFA) is excited to announce its 2026 Slate of Officers and the addition of four new board members. These industry leaders will bring fresh perspectives and expertise to the board as the HFA continues its commitment to advancing the
The Home Furnishings Association (HFA) is excited to announce its 2025 Slate of Officers and the addition of six new board members. These industry leaders will bring fresh perspectives and expertise to the board of directors as the HFA continues its commitment to advancing the home furnishings industry and supporting
[High Point, 10/9/2023] – The Home Furnishings Association (HFA) announced today that Chief Executive Officer Mark Schumacher has decided to step down from his role, effective May 31, 2024. “Since 2020, I have been blessed to work with HFA’s board and staff, guiding us through the COVID pandemic and the
How Furniture Retailers Win Online in 2026 Walk into any furniture store today, and you can sense how dramatically the
As 2025 winds down, the home furnishings retail industry continues to monitor significant developments around the IEEPA (International Emergency Economic
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
Today, customers are not just comparing prices, they are comparing experiences. Especially in furniture and mattress retail, where purchases are
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
