In furniture retail, success hinges on a balance of time-tested strategies and the ability to adapt to an ever-changing market. Effectively closing sales requires a deep understanding of customer behavior, strategic follow-up, and the right mix of technology and training. Rob Ball, owner of over 26 furniture store locations and
Selling furniture isn’t just about having great products on the showroom floor—it’s about having a game plan. A solid sales strategy ensures every customer interaction moves toward closing a deal. At HFA Sales Academy, we believe that sales professionals in the furniture industry need a structured approach to maximize their
In the home furnishings retail industry, you, as a sales associate, play a pivotal role in driving revenue and creating memorable customer experiences. With the right techniques and strategies, you can enhance your sales performance and build lasting relationships with customers. Whether you’re new to the industry or a seasoned
As a manufacturer representative, I’ve had the privilege of speaking to furniture owners nationwide. On one particular visit, there was an enlightening exchange about the sales training process – it became clear that this storeowner needed to understand how best to position their business for success through effective strategy and
My grandmother had a fantastic career in furniture. She was my mentor and my leader. She had a 30-year career in Sales with Haverty’s Furniture in Florida and taught me everything I knew about sales. My grandmother had a fantastic career in furniture. She retired and moved to Georgia to
Stores need to have an edge over the competition. A strong sales team can mean all the difference in keeping your customers happy and coming back for more, so you must find ways of making them successful at what they do best! A salesperson’s confidence, communication skills, and product knowledge
The Home Furnishings Association (HFA) has announced that Peter Theran will be its next Chief Executive Officer effective September 1,
Why Generative AI Is Becoming a Must on the Sales Floor Retailers today are surrounded by data, but getting clear
Critical Deadlines Looming: What Retailers Need To Know Right Now A lot is happening on the trade front right now—and
It’s the middle of the day, the showroom is full of customers, and the sofa everyone wants is out of
Simple, powerful leadership principles that drive performance and engagement on the sales floor and beyond. Whether you’re managing a large
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
Winning in the Age of AI for Retail SEO Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers
In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly delivering
Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers discover products, retailers must
