In retail home furnishings, many salespeople believe the key to closing more sales is knowing every detail about every product on the floor. Product knowledge matters — but it isn’t your greatest closing tool. Your listening skills are. The best sales professionals understand a simple truth: customers will tell you
The Home Furnishings Association (HFA) is aware that many retailers have been following the recent news regarding Costco’s tariff lawsuit,
Most retailers understand the fundamentals of visual merchandising. They know how to build a vignette, create a focal point, and
Nearly 40% of U.S. consumers are non-prime, and their needs shape how they research and shop with furniture merchants.1 New
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
