HFA Monitoring Impact and Gathering Intel Details are beginning to be released of the recent White House announcements of planned new tariffs on imported upholstered seating. Effective October 14, 2025, these tariffs will begin at 25% and increase to 30% on January 1, 2026. HFA is working closely with our
What Home Furnishings Retailers and Importers Need to Know The U.S. Consumer Product Safety Commission (CPSC) is moving forward with
Elevate customer experience and boost sales with strategic remerchandising techniques Remerchandising your sales floor after market isn’t just about rearranging
Your Website Isn’t Dead—But It’s Not Where Growth Happens Anymore Let’s start with an uncomfortable truth: you’ve probably spent years
Personalization has moved from a nice addition to a core expectation in modern retail. Customers want brands to understand their
I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
