Don’t fall into the trap of thinking like a customer. If you do, you’re done!” This warning has been pounded into the heads of salespeople, and it will follow them until their last day on the sales floor. Why is thinking like a customer dangerous? It’s the noxious notion that
Looking for a low-cost, high-impact marketing strategy? Grab some paper and a pen. Years from now, someone will spend a gazillion dollars to study American life online and wonder who these people were who so desperately need to lose weight, perfect their relationships, look younger, make certain body parts larger
As furniture sales increase online, retailers are taking a second look at their delivery service Brian Grandolf (not his real name) frantically cleaned his new home office, making room for the desk he ordered online to arrive and complete the space. Having already started his new job, and currently working
Global trade policy continues to shift rapidly, and for home furnishings retailers, those changes can have immediate consequences for costs,
Most conversations about the future of eCommerce focus on the surface—better website design, faster checkout, and smoother user experiences. While
There is an important update for home furnishings retailers and other importers affected by IEEPA tariffs: the refund process is
Understanding Your True Landed Cost: How Tariff Layers Are Reshaping Your Home Furnishings Business The trade environment for home furnishings
Many home furnishings retailers are closely watching the possibility of tariff refunds following recent court rulings on IEEPA tariffs. For
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
MEMBER-ONLY DISCUSSION: Technology Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and AI
