Don’t fall into the trap of thinking like a customer. If you do, you’re done!” This warning has been pounded into the heads of salespeople, and it will follow them until their last day on the sales floor. Why is thinking like a customer dangerous? It’s the noxious notion that
Looking for a low-cost, high-impact marketing strategy? Grab some paper and a pen. Years from now, someone will spend a gazillion dollars to study American life online and wonder who these people were who so desperately need to lose weight, perfect their relationships, look younger, make certain body parts larger
As furniture sales increase online, retailers are taking a second look at their delivery service Brian Grandolf (not his real name) frantically cleaned his new home office, making room for the desk he ordered online to arrive and complete the space. Having already started his new job, and currently working
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
Most furniture retailers are sitting on a goldmine and don’t even realize it. If you have a list of customer
Many home furnishings retailers are closely watching the possibility of tariff refunds following recent court rulings on IEEPA tariffs. For
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
The U.S. Supreme Court has struck down a significant portion of the administration’s previous tariff measures, marking an important moment
Join Peter Theran and Steve Fodor, LCB, MCS, Founder and CEO of Customs Services & Solutions, for a practical discussion on IEEPA tariffs, refund developments,
Chasing volume is no longer enough in retail today. Sustainable profitability comes from disciplined, high-impact decisions about assortment, floor space, inventory, and capital allocation.
