Don’t fall into the trap of thinking like a customer. If you do, you’re done!” This warning has been pounded into the heads of salespeople, and it will follow them until their last day on the sales floor. Why is thinking like a customer dangerous? It’s the noxious notion that
Looking for a low-cost, high-impact marketing strategy? Grab some paper and a pen. Years from now, someone will spend a gazillion dollars to study American life online and wonder who these people were who so desperately need to lose weight, perfect their relationships, look younger, make certain body parts larger
As furniture sales increase online, retailers are taking a second look at their delivery service Brian Grandolf (not his real name) frantically cleaned his new home office, making room for the desk he ordered online to arrive and complete the space. Having already started his new job, and currently working
The home furnishings industry faces significant challenges rooted in the global trade landscape. As American retailers and importers honor stringent
Running a successful home furnishings business takes more than offering great products and excellent customer service. Retailers must also recruit
What if the biggest threat to revenue isn’t the customer who walks away? What if it’s the customer who stays?
Most retailers understand the fundamentals of visual merchandising. They know how to build a vignette, create a focal point, and
Geo-fencing is one of the most talked-about tools in local advertising, and one of the most misunderstood. For furniture retailers,
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
