I’ve run into so many nice family business leaders in my line of work that it got me thinking about a chicken-or-egg question. Most family business leaders I know are some of the nicest people you could ever meet. Always engaging, always willing to help. That got me thinking: Are
HFA’s delegation brings your issues to Congress The Home Furnishings Association’s 2018 fly-in was a big success. HFA members and International Home Furnishings Representatives Association (IHFRA) members spent two days in May meeting with legislators and key personnel to talk about Marketplace Fairness, tariff and trade, hours of service, ADA
Michael Parrish has five children to feed back home. That’s why he stays so busy at work. Michael Parrish has a theory about furniture retailers he wants to share, but first he has a story to tell. Once upon a time—April to be exact—Parrish was heading home from another High
How Furniture Retailers Win Online in 2026 Walk into any furniture store today, and you can sense how dramatically the
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a
Personalization has moved from a nice addition to a core expectation in modern retail. Customers want brands to understand their
The U.S. Supreme Court has struck down a significant portion of the administration’s previous tariff measures, marking an important moment
Access to credit plays a crucial role in the home furnishings retail industry, empowering millions of American families to make
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
