A trailblazer is someone who moves ahead of everyone else to carve out a path and enter uncharted territory. In that case, it’s no wonder our judges decided that Howard Haimsohn, 3rd generation owner of Lawrance Furniture in San Diego, deserved the recognition and honor of the HFA 2023 Trailblazer
Several companies grew during the pandemic, finding ways to expand amid stiff headwinds and once-in-a-generation challenges. Old Brick Furniture & Mattress Company, the HFA 2023 Retailer of the Year (stores with more than 50 employees), takes pandemic growth and expansion to another level. I have to give you the back
You Can’t Do Business Like That In my travels as HFA’s CEO, I have been blessed to see many different ways to sell home furnishings. I have always said you could give separate store owners the same store footprint and the same product lines and you would end up with
In furniture buying today, shoppers are more informed, selective, and skeptical than ever before. They’re not simply buying a sofa
Running a furniture store today isn’t easy. Shoppers have endless options, and they’re scrolling, searching, and comparing before they even
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
Joining an established furniture retail sales team can feel daunting for a new associate. Walking into a showroom with seasoned
What Home Furnishings Retailers and Importers Need to Know The U.S. Consumer Product Safety Commission (CPSC) is moving forward with
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
