For decades, home furnishings retail has relied on a familiar merchandising formula: create a beautiful room, put the furniture in it, add a few accessories, and allow customers to recreate the look at home. That formula still works, but today’s consumer is increasingly looking for something different. Rather than purchasing
The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting
Opening a second, third, or tenth location is a milestone worth celebrating, and also a marketing challenge that catches many
If you’ve ever watched a great candidate slow down at the finish line, or walk away from what felt like
Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers
The home furnishings industry faces significant challenges rooted in the global trade landscape. As American retailers and importers honor stringent
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
