Innovation pays off for Synchrony and its retail partners As part of Synchrony’s “Envision” conference in Chicago earlier this year, Home Furnishings Association CEO Sharron Bradley and I had the chance to visit the Synchrony offices and Innovation Station. There are apparently four of these “Innovation Stations” across Synchrony that use
Raise your glass to our 2018 Emerging Star winner Home Furnishings Association (HFA) member Greg Rich wasn’t always a furniture retailer. In another life—one that seems blissfully far removed these days—Rich recruited IT workers for large companies. It was a nice-paying gig. It was also one Rich desperately wanted out of. “I
With little time to celebrate in 2019 First came President Trump’s much-heralded tax reform, which permanently lowered the corporate rate for furniture retailers and other businesses from 35 percent to 21 percent. Next came the Supreme Court’s ruling in South Dakota v. Wayfair Inc., a huge victory for retailers who
Rob Burnette might not be a Badcock by blood, but members of the furniture empire think of him as family. The feeling’s mutual. Four years ago, Badcock Home Furniture & More had a problem, one that any freshman business major could spot, but a little harder to fix: Same-store sales
Shopping for furniture is a universal experience, yet the way different generations approach this process varies significantly. From Gen Z
An important policy announcement that could directly impact your business. On September 25, President Trump announced on Truth Social that,
Every retail furniture store has that one sales associate—charismatic, confident, and consistently at the top of the leaderboard. Their closing
Friday, October 24 – Monday, October 27, 2025 HFA Retailer Resource Center, 1st Floor, Plaza Suites The Home Furnishings Association
Home and furniture retailers managing multiple locations or expanding their operations need tools that simplify and unify their workflows. Keeping
Stop the Loss: Proven Strategies to Cut Damage and Returns Furniture damage and customer returns don’t just cut into profits, they can also weaken
Smart Buying Strategies for Better Inventory Decisions Making the right inventory decisions can be the difference between record sales and costly overstocks. This session
