Smile, but don’t lower your price. Instead, raise your value. I sell cars for a living, but truth be told, there are a lot of similar strategies between selling cars and selling furniture. There’s no marketing skill required to advertise a sofa and loveseat for a shade over cost to
Edward Bruski taught his son a lot about running a family business. Those lessons and Larry Bruski’s determination have made Rogers City Home Furnishings the success it is. Larry Bruski was 24 and in the furniture business barely two years, but he was already in trouble. It was 1976 and
What do luxury consumers want in upholstery? It helps if you have a name behind it. Pull up a chair. Comfort, customization and cachet. These are the watch-words in better-end upholstered furniture with any number of runway-inspired looks turning heads at the Fall 2017 High Point Market. Trend-watchers strolling through
Without one you’ll never know who your target customer is —or how to reach them. You’ve been running your furniture store for years now and you’re confident you know who your customer is and, just as important, how to reach them. At least you think you know. Ask yourself this
Your brand should be like a fingerprint – completely unique and associated with your business only. Everything about your brand, from your business name to your logo to your web design, should support and communicate your brand’s unique identity. So why on earth would you consider using stock art or
Getting Your Numbers Right Improvement in your furniture store starts with two things: Awareness and desire. The awareness of how you’re performing against standards allows you to understand your strengths and weaknesses. It’s through the measurement against these standards, or metrics, that you can find gaps. Knowing your gaps and
Seeing clearly is one of the biggest aspirations for today’s retailers, and nowhere is this more critical than in logistics.
As the 2025 holiday season approaches, consumer optimism is tempered by financial caution. Katapult’s new report, Holiday Spending in 2025:
HFA Monitoring Impact and Gathering Intel Details are beginning to be released of the recent White House announcements of planned
The Home Furnishings Association (HFA) is closely following the latest developments surrounding the ongoing Supreme Court hearings on the legality
More important, what should they do? At a peer group meeting of eight successful construction industry CEOs years ago, the
Merchandising Trends: Creating Inspiring Retail Spaces that Drive Sales Your showroom is more than just a display—it’s your most powerful sales tool. Join us
Developing Tomorrow’s Leaders Today The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
