Smile, but don’t lower your price. Instead, raise your value. I sell cars for a living, but truth be told, there are a lot of similar strategies between selling cars and selling furniture. There’s no marketing skill required to advertise a sofa and loveseat for a shade over cost to
Edward Bruski taught his son a lot about running a family business. Those lessons and Larry Bruski’s determination have made Rogers City Home Furnishings the success it is. Larry Bruski was 24 and in the furniture business barely two years, but he was already in trouble. It was 1976 and
What do luxury consumers want in upholstery? It helps if you have a name behind it. Pull up a chair. Comfort, customization and cachet. These are the watch-words in better-end upholstered furniture with any number of runway-inspired looks turning heads at the Fall 2017 High Point Market. Trend-watchers strolling through
Without one you’ll never know who your target customer is —or how to reach them. You’ve been running your furniture store for years now and you’re confident you know who your customer is and, just as important, how to reach them. At least you think you know. Ask yourself this
Your brand should be like a fingerprint – completely unique and associated with your business only. Everything about your brand, from your business name to your logo to your web design, should support and communicate your brand’s unique identity. So why on earth would you consider using stock art or
Getting Your Numbers Right Improvement in your furniture store starts with two things: Awareness and desire. The awareness of how you’re performing against standards allows you to understand your strengths and weaknesses. It’s through the measurement against these standards, or metrics, that you can find gaps. Knowing your gaps and
Effective employee management is essential for any business, as managing employees effectively can lead to better productivity, higher job satisfaction,
After a stellar 2023 Holiday Season, most consumer analysts have been cheering the strong retail sales data spurred by manageable
A digital marketing plan outlines strategic online tactics that determine how you promote your products, services, and brand online. With
The American Home Furnishings Hall of Fame Foundation, Inc., has announced the prestigious 2024 Paul Broyhill Future Leaders Award recipients.
In today’s retail landscape, where demands are constantly increasing and productivity is key, the role of a manager has become
Traffic Mastery: Organic & Paid Advertising Join our panel of experts as we dive into the key strategies for maximizing your online presence. Learn how
Drive Traffic with Data Insights There is untapped potential for driving traffic to your store by using the data you collect. Industry experts will share
