Smile, but don’t lower your price. Instead, raise your value. I sell cars for a living, but truth be told, there are a lot of similar strategies between selling cars and selling furniture. There’s no marketing skill required to advertise a sofa and loveseat for a shade over cost to
Edward Bruski taught his son a lot about running a family business. Those lessons and Larry Bruski’s determination have made Rogers City Home Furnishings the success it is. Larry Bruski was 24 and in the furniture business barely two years, but he was already in trouble. It was 1976 and
What do luxury consumers want in upholstery? It helps if you have a name behind it. Pull up a chair. Comfort, customization and cachet. These are the watch-words in better-end upholstered furniture with any number of runway-inspired looks turning heads at the Fall 2017 High Point Market. Trend-watchers strolling through
Without one you’ll never know who your target customer is —or how to reach them. You’ve been running your furniture store for years now and you’re confident you know who your customer is and, just as important, how to reach them. At least you think you know. Ask yourself this
Your brand should be like a fingerprint – completely unique and associated with your business only. Everything about your brand, from your business name to your logo to your web design, should support and communicate your brand’s unique identity. So why on earth would you consider using stock art or
Getting Your Numbers Right Improvement in your furniture store starts with two things: Awareness and desire. The awareness of how you’re performing against standards allows you to understand your strengths and weaknesses. It’s through the measurement against these standards, or metrics, that you can find gaps. Knowing your gaps and
How AI is reshaping consumer behavior, redefining the modern retail journey The home goods shoppers no longer discover products the
The trade environment for home furnishings retailers has rarely been more complex or more consequential. For many businesses, tariffs are
The furniture industry has had a brutal few years. COVID-19 froze factories, snarled ports, and exposed the fragility of single-source
Walk into most furniture or mattress stores, and you’ll see beautiful merchandising, strong sales teams, and aggressive promotional signage. But
The Home Furnishings Association invites the industry to join us at High Point Market for a special celebration honoring the
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
MEMBER-ONLY DISCUSSION: Technology Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and AI
