The sofa you curl up on, the table you share meals on, the mirror you give that one last look before you head out the door—furniture is part of our everyday lives, from the special moments to the beautifully mundane. And how we select these items is changing. eCommerce is
And how can retailers convert them into customers? Home furnishings retailers are looking for new ways to attract and acquire the Millennial shopper. Most Millennials are educated consumers because they use the technology in their hands (the internet and social media) to learn more about products and services before they
November 20, 2026 – Carmichael, CA – The Home Furnishings Association (HFA) is excited to announce its 2026 Slate of
Ever-mounting expectations of instant gratification have shaped our consumer landscape. The boss needs a project ASAP, and you need coffee
Your website’s getting clicks, but are you getting customers? Clicks are nice, but conversions pay the bills. Here’s how to turn
Tired of chasing influencers who ghost you or charge more than your showroom sofa? Good news: you don’t need one.
Recognizing Excellence and Innovation in the Home Furnishings Industry [Carmichael, CA] – [10/1/25] – The Home Furnishings Association (HFA) is
Merchandising Trends: Creating Inspiring Retail Spaces that Drive Sales Your showroom is more than just a display—it’s your most powerful sales tool. Join us
Developing Tomorrow’s Leaders Today The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
