The sofa you curl up on, the table you share meals on, the mirror you give that one last look before you head out the door—furniture is part of our everyday lives, from the special moments to the beautifully mundane. And how we select these items is changing. eCommerce is
And how can retailers convert them into customers? Home furnishings retailers are looking for new ways to attract and acquire the Millennial shopper. Most Millennials are educated consumers because they use the technology in their hands (the internet and social media) to learn more about products and services before they
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
The G.R.O.W. Sales Coaching Model Part 1 In speaking with hundreds of furniture retailers over the last two years, I
Today, customers are not just comparing prices, they are comparing experiences. Especially in furniture and mattress retail, where purchases are
In retail home furnishings, many salespeople believe the key to closing more sales is knowing every detail about every product
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
