The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks through to your website on her phone, browses the dimensions and fabric options, but doesn’t make a purchase. The next day, she visits your physical store, sits on that exact
Retail furniture buying in the United States is undergoing seismic shifts, marked by new technologies, evolving consumer expectations, and changes accelerated by recent global events. The ” What Shoppers Want: U.S. Insights on Furniture & the Future of Retail” presentation in the HFA Retailer Resource Center at the High Point
The retail landscape is more competitive and dynamic than ever, especially in the furniture space. Retailers invest significant resources to attract customers, whether that’s through marketing, showrooms, or their digital platforms. However, driving foot traffic or website clicks is only the first step. Today, sustained success hinges not just on
Returns in the furniture industry can be complex, costly, and a major source of customer frustration. Whether it’s a damaged table on delivery or a customer claiming a sofa was never received, furniture retailers are caught between maintaining margins and meeting rising service expectations. Fortunately, smart technology now offers a
The sofa you curl up on, the table you share meals on, the mirror you give that one last look before you head out the door—furniture is part of our everyday lives, from the special moments to the beautifully mundane. And how we select these items is changing. eCommerce is
As industries continue to adapt to digital transformations, the furniture sector has witnessed a significant shift from traditional brick-and-mortar stores to dynamic online platforms. In 2024, online furniture sales in the U.S. alone soared to approximately $96.5 billion, demonstrating a clear consumer preference for digital furniture shopping experience solutions and
In 2023, the home, garden, and furniture industry encountered its fair share of headwinds. Despite soaring inflation rates, a tough housing market, and massive layoffs, these brands and retailers ultimately came out resilient, ending the year on a positive note. However, as the same obstacles persist with no end in
Go Fish Digital and the Home Furnishings Association (HFA) are thrilled to announce a strategic partnership. This collaboration aims to empower retailers with the digital marketing strategies and expertise they need to succeed in today’s increasingly online ecosystem. Go Fish Digital has a long history of working with furniture retailers:
Kasper Fopp with WonderSign will show you how to increase your close rate without investing much money. Learn the three steps to improve your omnichannel experience and make your business more successful.
Today’s hyper-connected consumers have high expectations but a low tolerance for disappointment, making a seamless and unified omnichannel experience critical. Meeting and exceeding those expectations can help increase sales and lifetime value and drive loyalty. So, do you deliver a seamless omnichannel experience? The 2022 Omnichannel Retail Index findings can help
The Home Furnishings Association (HFA) is aware that many retailers have been following the recent news regarding Costco’s tariff lawsuit,
The David vs. Goliath Story is Changing If you’ve been in furniture retail for more than a decade, you remember
Most furniture retailers are sitting on a goldmine and don’t even realize it. If you have a list of customer
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
What Smart Retailers Are Doing About It Consumers across the country are suing retailers over ADA website accessibility. Avoid becoming
Selling Like a Million-Dollar Writer What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
