The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks through to your website on her phone, browses the dimensions and fabric options, but doesn’t make a purchase. The next day, she visits your physical store, sits on that exact
Retail furniture buying in the United States is undergoing seismic shifts, marked by new technologies, evolving consumer expectations, and changes accelerated by recent global events. The ” What Shoppers Want: U.S. Insights on Furniture & the Future of Retail” presentation in the HFA Retailer Resource Center at the High Point
The retail landscape is more competitive and dynamic than ever, especially in the furniture space. Retailers invest significant resources to attract customers, whether that’s through marketing, showrooms, or their digital platforms. However, driving foot traffic or website clicks is only the first step. Today, sustained success hinges not just on
Returns in the furniture industry can be complex, costly, and a major source of customer frustration. Whether it’s a damaged table on delivery or a customer claiming a sofa was never received, furniture retailers are caught between maintaining margins and meeting rising service expectations. Fortunately, smart technology now offers a
The sofa you curl up on, the table you share meals on, the mirror you give that one last look before you head out the door—furniture is part of our everyday lives, from the special moments to the beautifully mundane. And how we select these items is changing. eCommerce is
As industries continue to adapt to digital transformations, the furniture sector has witnessed a significant shift from traditional brick-and-mortar stores to dynamic online platforms. In 2024, online furniture sales in the U.S. alone soared to approximately $96.5 billion, demonstrating a clear consumer preference for digital furniture shopping experience solutions and
In 2023, the home, garden, and furniture industry encountered its fair share of headwinds. Despite soaring inflation rates, a tough housing market, and massive layoffs, these brands and retailers ultimately came out resilient, ending the year on a positive note. However, as the same obstacles persist with no end in
Go Fish Digital and the Home Furnishings Association (HFA) are thrilled to announce a strategic partnership. This collaboration aims to empower retailers with the digital marketing strategies and expertise they need to succeed in today’s increasingly online ecosystem. Go Fish Digital has a long history of working with furniture retailers:
Kasper Fopp with WonderSign will show you how to increase your close rate without investing much money. Learn the three steps to improve your omnichannel experience and make your business more successful.
Today’s hyper-connected consumers have high expectations but a low tolerance for disappointment, making a seamless and unified omnichannel experience critical. Meeting and exceeding those expectations can help increase sales and lifetime value and drive loyalty. So, do you deliver a seamless omnichannel experience? The 2022 Omnichannel Retail Index findings can help
As the policy landscape around tariffs continues to evolve, the Home Furnishings Association is closely monitoring developments that may affect
HIGH POINT, N.C. (March 9, 2026) — The Home Furnishings Association (HFA) announced its High Point Market Seminar Series, delivering
The trade and tariff landscape remains fluid, with several developments—and non-developments worth monitoring. While there haven’t been many substantial changes
Access to credit plays a crucial role in the home furnishings retail industry, empowering millions of American families to make
Recent developments regarding tariffs collected under the International Emergency Economic Powers Act (IEEPA) have raised important questions for home furnishings
Chasing volume is no longer enough in retail today. Sustainable profitability comes from disciplined, high-impact decisions about assortment, floor space, inventory, and capital allocation.
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
