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Salesperson helping a customer decide on what furniture to buy
Sherene Funk
A good in-store experience can kill your competition

Despite the growth of online sales, there’s still a great demand for traditional, brick-and-mortar stores. A Rutgers University study showed that competitive advantages such as easy return processes, a pleasant and engaging store environment, and amazing customer service combine to create in-store experiences that drive sales and increase repeat customers.

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