Online Exclusive

Salesperson helping a customer decide on what furniture to buy
Sherene Funk
A good in-store experience can kill your competition

Despite the growth of online sales, there’s still a great demand for traditional, brick-and-mortar stores. A Rutgers University study showed that competitive advantages such as easy return processes, a pleasant and engaging store environment, and amazing customer service combine to create in-store experiences that drive sales and increase repeat customers.

You might also like

More From The HFA

  Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.

Register To Attend

  The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail

Register To Attend