The fire jumped over the highway and went straight up the mountainside, Julian Jeppe said Wednesday, recalling the harrowing experience of living through another natural disaster in Southern California. HFA members Jeppe and his wife, Dru, own Reeds Furniture, which has stores in Agoura Hills and Oxnard. The Woolsey Fire
If you’ve ever watched a great candidate slow down at the finish line, or walk away from what felt like
Walk into any home furnishings showroom, and you can sense how radically the customer journey has shifted. Today’s shoppers no
National Furniture Safety Week is coming up October 5–10, 2026, and HFA members are invited to participate. HFA has joined
In an industry defined by change, competition, and evolving consumer expectations, few retailers manage to honor their history while boldly
Family businesses form the backbone of the home furnishings industry. Stepping into a leadership role within such an enterprise brings
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
The competition for talent, from sales floor to delivery to leadership, keeps intensifying, and the retailers winning it are thinking beyond compensation. Join the Home
