Recognizing Excellence and Innovation in the Home Furnishings Industry [Carmichael, CA] – [10/1/25] – The Home Furnishings Association (HFA) is excited to announce that nominations are now open for the 2026 HFA Pillar Awards (formerly known as the HFA Retailer of the Year Awards). These annual honors spotlight the individuals
Partner of the Year
You might also like
Many retail buying journeys begin online through research, browsing, comparison, or early product discovery. Shoppers expect digital guidance before they
Defining Roles, Purpose, and a Path to Leadership Bringing a son, daughter, or younger family member into your retail furniture
Personalization has moved from a nice addition to a core expectation in modern retail. Customers want brands to understand their
Longevity is one of the most defining shifts of our time. Americans are living longer, healthier lives than ever before,
As eCommerce grows, online merchandising has become a key element in driving both customer engagement and sales. Far more than
More From The HFA
Shaping the Customer Experience with Consumer Study Data Step into the shoes of today’s furniture shopper and discover what truly shapes their in-store experience.
Immersive Retail: Inspiring Customers with 3D, AR & VR Today’s most successful furniture retailers aren’t replacing personal service with technology, they’re using it to
