Afraid to invest in new technology? To stay relevant in this digital age, it’s vital for furniture stores to choose a tech solution with proven ROI to improve the online shopping experience and attract new furniture customers. More than 40 percent of furniture store owners admit they need a new
Ever wonder why so many shoppers visit your website, browse sofas or mattresses, and then leave without making a purchase?
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
As the policy landscape around tariffs continues to evolve, the Home Furnishings Association is closely monitoring developments that may affect
I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
