The Home Furnishings Association invites the industry to join us at High Point Market for a special celebration honoring the 2026 HFA Pillar Award Winners. During this gathering, HFA will formally present the 2026 Partner of the Year Award to Package.ai and the 2026 Trailblazer Award to Bill Barton, CEO,
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the 2026 HFA Pillar Awards, recognizing outstanding retailers, leaders, and partners who are shaping the future of the home furnishings industry. Each year, the Pillar Awards honor excellence across leadership, innovation,
The David vs. Goliath Story is Changing If you’ve been in furniture retail for more than a decade, you remember
In a price-driven retail environment, it’s easy to assume customers won’t spend beyond the lowest advertised price. In furniture retail,
Most furniture retailers are sitting on a goldmine and don’t even realize it. If you have a list of customer
Nearly 40% of U.S. consumers are non-prime, and their needs shape how they research and shop with furniture merchants.1 New
Running a furniture store today isn’t easy. Shoppers have endless options, and they’re scrolling, searching, and comparing before they even
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
