I have been to Washington, D.C. twice to discuss furniture industry issues on behalf of HFA and our members. It’s a trip HFA makes annually to meet face-to-face with our lawmakers and various government agencies to make sure our voices are heard as people who make a living in the
I’m David Gunn of Knight Furniture, your HFA president for 2021. I’ve never looked more forward to a new year than this one. Yet as painful as 2020 was on many levels, I did learn a few lessons. I was reminded never to take anything, or anyone, for granted. It
As the policy landscape around tariffs continues to evolve, the Home Furnishings Association is closely monitoring developments that may affect
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
Most furniture retailers are sitting on a goldmine and don’t even realize it. If you have a list of customer
Elevate customer experience and boost sales with strategic remerchandising techniques Remerchandising your sales floor after market isn’t just about rearranging
The retail landscape is more competitive and dynamic than ever, especially in the furniture space. Retailers invest significant resources to
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
