Walk into most furniture or mattress stores, and you’ll see beautiful merchandising, strong sales teams, and aggressive promotional signage. But in many cases, financing is still treated like a closing tool. That’s the mistake. The highest-performing retailers in today’s environment don’t use financing to “save” a sale. They use financing
Profits don’t improve by accident. It improves when leadership can clearly see how marketing, eCommerce, product performance, and operations influence margin. Many retailers generate significant volumes of data, yet still struggle to translate it into disciplined retail profit management. Reports often live in separate systems and then in spreadsheets so
As the policy landscape around tariffs continues to evolve, the Home Furnishings Association is closely monitoring developments that may affect
Furniture is deeply personal. Every day, we meet customers who are excited about finding the right piece, yet also understandably
For business owners, change isn’t a seasonal disruption, it’s the daily reality. Customer traffic fluctuates, employee availability shifts, and unexpected
In furniture buying today, shoppers are more informed, selective, and skeptical than ever before. They’re not simply buying a sofa
Access to credit plays a crucial role in the home furnishings retail industry, empowering millions of American families to make
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
