As the furniture industry evolves and competition increases, we must ensure our sales associates and managers are consistently trained to meet customer needs and deliver great experiences every time. We often find that while most retail organizations may want a robust training program, they must figure out where to start.
Most organizations have a clearly defined set of Core Values, a Mission Statement, and a Vision. Your company culture determines how well your daily actions match those ideas. Here are the “three Cs of Culture” and executable ideas to improve your company culture today. Whether your organization could use better
Nearly 40% of U.S. consumers are non-prime, and their needs shape how they research and shop with furniture merchants.1 New
Many retail buying journeys begin online through research, browsing, comparison, or early product discovery. Shoppers expect digital guidance before they
Today, customers are not just comparing prices, they are comparing experiences. Especially in furniture and mattress retail, where purchases are
As the policy landscape around tariffs continues to evolve, the Home Furnishings Association is closely monitoring developments that may affect
Visual merchandising has evolved significantly from traditional window displays and static store layouts. What used to rely solely on creativity
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
Shaping the Customer Experience with Consumer Study Data Step into the shoes of today’s furniture shopper and discover what truly shapes their in-store experience.
Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders will explore how authentic
MEMBER-ONLY DISCUSSION: Digital Marketing Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
